About EU-Medin
Lukas Meier
Product Analytics Specialist
Munich, Germany
10 years of configuring analytics for e-commerce and SaaS products across Europe. After countless hours spent untangling messy event schemas and explaining the difference between “click” and “button_click” for the hundredth time, I decided to build this reference.
EU-Medin (European Metrics & Data Intelligence) is a practical handbook that helps teams quickly set up understandable, GDPR-compliant tracking: which events are needed, how to name them, what parameters to pass, and how to validate that your analytics is clean and comparable across projects.
No marketing fluff. No endless guides. Just tables, checklists, and schemas that work.
Why EU-Medin Exists
Chaos in event naming
Every team invents their own conventions, making cross-project analysis impossible.
Scattered documentation
Useful info is buried in tool docs, blog posts, and Slack threads.
GDPR complexity
European teams need privacy-aware tracking that still delivers insights.