Cookieless tracking is one of those phrases that means six different things depending on who you ask. Vendors use it to mean “we don’t set a cookie.” Privacy advocates use it to mean “we don’t identify users at all.” Marketers… Cookieless Tracking in 2026: What Actually Works in Europe
Every European product team eventually runs into the same legal email: “Has procurement signed the data processing agreement with this analytics vendor yet?” The answer matters more than people realize. A weak DPA isn’t just a compliance risk — it’s… The DPA Checklist for Analytics Vendors: What European Teams Must Verify
Reading time: 12 min · Last updated: January 2026 Server-side tracking moves data collection from visitors’ browsers to your own server. Instead of dozens of marketing scripts slowing down your website, you send data once — and your server handles… Server-Side Tracking: When and How to Use It