Reading time: 11 min · Last updated: April 2026 A data layer is the single most important architectural decision in your analytics stack. Get it right, and switching analytics tools takes hours. Get it wrong, and every tracking change requires… Data Layer Architecture: Best Practices for Any Platform
Reading time: 10 min · Last updated: March 2026 I once found a misconfigured purchase event that had been sending wrong revenue data for 3 months. The client had made business decisions based on €240K of phantom revenue. That’s why… Event Tracking QA Checklist: How to Validate Before Launch
Reading time: 9 min · Last updated: March 2026 Acquisition is the funnel stage that gets the most budget and the worst tracking. Teams spend thousands on ads but can’t tell you which channel actually brought their best customers. I’ve… Acquisition Tracking: Events, Attribution, and What to Measure First
Reading time: 10 min · Last updated: February 2026 Google’s Consent Mode v2 became mandatory for EU advertisers in March 2024. If you’re running GA4 or Google Ads in Europe and haven’t implemented it yet, you’re losing data — and… Consent Mode v2: Implementation Guide for European Teams
Mobile apps don’t behave like websites. Sessions are shorter, users switch between foreground and background constantly, and half the events you care about — push notifications, permission prompts, app updates — don’t exist on the web at all. If you… Mobile App Event Schema: The Complete Reference
B2B products don’t convert in a single session. A buyer researches for weeks, loops in stakeholders, requests a demo, negotiates a contract, and finally signs — often months after the first touch. Standard e-commerce tracking can’t capture this. You need… B2B Event Schema: The Complete Reference
A complete reference for marketplace analytics. All events — from listing creation to completed transaction — with parameters, data types, and data layer examples you can copy into your tracking plan. Marketplace tracking is fundamentally different from standard e-commerce. You… Marketplace Event Schema: The Complete Reference
A complete reference for content and media analytics. All events — from page engagement to video completion — with parameters, data types, and data layer examples you can copy into your tracking plan. Content sites live and die by engagement… Content & Media Event Schema: The Complete Reference
A complete reference for lead generation analytics. All events — from first form view to SQL handoff — with parameters, data types, and data layer examples you can copy into your tracking plan. Lead gen tracking is deceptively simple. Most… Lead Gen Event Schema: The Complete Reference
Reading time: 9 min · Last updated: February 2026 If you’re running analytics on a European audience, you’ve almost certainly asked this question: which events am I actually allowed to collect? The short answer is — it depends entirely on… GDPR-Compliant Event Tracking: What You Can and Can’t Collect