A consistent naming convention is the foundation of clean analytics data. Without standardized naming, your GA4 reports become cluttered with duplicate events like button_click, Button_Click, and buttonClick — all tracking the same interaction but appearing as separate events. This guide… GA4 Event Naming Conventions: A Practical Guide
Reading time: 10 min · Last updated: January 2026 A complete reference for GA4 e-commerce tracking. All events, parameters, and implementation examples in one place — copy-paste ready for your data layer. Table of Contents E-commerce Funnel Overview Product Discovery… E-commerce Event Schema: The Complete Reference
Reading time: 12 min · Last updated: January 2026 Server-side tracking moves data collection from visitors’ browsers to your own server. Instead of dozens of marketing scripts slowing down your website, you send data once — and your server handles… Server-Side Tracking: When and How to Use It