I’ve watched three product teams in the last year ship tracking that looked fine on paper and returned unusable data in GA4. Every time, the root cause was the same: the tracking spec was written for analysts, not for the… Tracking Specs: How to Write One Engineers Actually Implement
B2B products don’t convert in a single session. A buyer researches for weeks, loops in stakeholders, requests a demo, negotiates a contract, and finally signs — often months after the first touch. Standard e-commerce tracking can’t capture this. You need… B2B Event Schema: The Complete Reference
A complete reference for marketplace analytics. All events — from listing creation to completed transaction — with parameters, data types, and data layer examples you can copy into your tracking plan. Marketplace tracking is fundamentally different from standard e-commerce. You… Marketplace Event Schema: The Complete Reference
A complete reference for content and media analytics. All events — from page engagement to video completion — with parameters, data types, and data layer examples you can copy into your tracking plan. Content sites live and die by engagement… Content & Media Event Schema: The Complete Reference
A complete reference for lead generation analytics. All events — from first form view to SQL handoff — with parameters, data types, and data layer examples you can copy into your tracking plan. Lead gen tracking is deceptively simple. Most… Lead Gen Event Schema: The Complete Reference
A consistent naming convention is the foundation of clean analytics data. Without standardized naming, your GA4 reports become cluttered with duplicate events like button_click, Button_Click, and buttonClick — all tracking the same interaction but appearing as separate events. This guide… GA4 Event Naming Conventions: A Practical Guide
Reading time: 10 min · Last updated: January 2026 A complete reference for GA4 e-commerce tracking. All events, parameters, and implementation examples in one place — copy-paste ready for your data layer. Table of Contents E-commerce Funnel Overview Product Discovery… E-commerce Event Schema: The Complete Reference
Reading time: 12 min · Last updated: January 2026 Server-side tracking moves data collection from visitors’ browsers to your own server. Instead of dozens of marketing scripts slowing down your website, you send data once — and your server handles… Server-Side Tracking: When and How to Use It