Fintech is the vertical where analytics and compliance collide hardest. The events that matter most to the business — KYC approvals, first transactions, dispute rates — are also the events most likely to carry regulated data. A payload designed for… Fintech Event Schema: KYC, Onboarding, Transactions
The most common analytics disaster I get called in to fix isn’t broken tracking — it’s tracking that used to work and silently changed. Someone renamed an event, repurposed a parameter, or split one event into two. None of that… Event Schema Versioning: How to Change Tracking Without Breaking Reports
Most analytics implementations I audit have the same problem: the team tracks a hundred events nobody looks at, and misses the ten that would actually answer the questions leadership keeps asking. The fix isn’t more events — it’s a measurement… The Measurement Plan: How to Stop Tracking Random Events
Subscription businesses run on five revenue metrics — MRR, trial-to-paid, expansion, churn, and reactivation — and every one of them is built from the events below. When I joined a Berlin SaaS client in 2023, their billing system fired four… Subscription Event Schema: The Complete Reference
A consistent naming convention is the foundation of clean analytics data. Without standardized naming, your GA4 reports become cluttered with duplicate events like button_click, Button_Click, and buttonClick — all tracking the same interaction but appearing as separate events. This guide… GA4 Event Naming Conventions: A Practical Guide