Skip to content
Home » pseudonymization

pseudonymization

Abstract purple security shield with binary code, representing data privacy under the GDPR

Pseudonymization vs Anonymization: What GDPR Requires for Analytics

Pseudonymization and anonymization get used interchangeably in analytics meetings, and that confusion is expensive. The two terms have precise, legally distinct meanings under the GDPR — and getting them wrong is how teams convince themselves they’re “anonymous” while still processing…