Retired articles

This domain previously hosted a set of Norwegian-language articles about search engine optimization and affiliate marketing. Those pages have been retired — they were written for a different web, and much of what they described no longer holds.

The site now publishes in English on a narrower subject: how European teams plan, implement and validate event tracking, and what privacy law actually requires of them.

If you followed an old link, the closest current material is here:

• Acquisition tracking — the successor to the old traffic-acquisition articles
• The measurement plan — how to stop tracking random events
• Cookieless tracking in 2026
• Legitimate interest vs consent