GTM container setup, data layer architecture, and tag management strategies.
Data quality monitoring is the discipline that separates teams who trust their analytics from teams who discover, three…
Lukas Meier
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5 min read
Event taxonomy is the difference between an analytics setup you can reason about in year three and a…
Lukas Meier
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5 min read
The most common analytics disaster I get called in to fix isn’t broken tracking — it’s tracking that…
Lukas Meier
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7 min read
Reading time: 11 min · Last updated: April 2026 A data layer is the single most important architectural…
Lukas Meier
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7 min read
Reading time: 10 min · Last updated: March 2026 I once found a misconfigured purchase event that had…
Lukas Meier
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7 min read
Tracking debt is what happens when your event schema keeps growing but nobody cleans it up. Events added…
Lukas Meier
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8 min read
Reading time: 10 min · Last updated: February 2026 Google’s Consent Mode v2 became mandatory for EU advertisers…
Lukas Meier
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7 min read
I’ve watched three product teams in the last year ship tracking that looked fine on paper and returned…
Lukas Meier
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8 min read
Reading time: 12 min · Last updated: January 2026 Server-side tracking moves data collection from visitors’ browsers to…
Lukas Meier
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8 min read