Google Analytics 4 setup, event tracking, e-commerce, and advanced configurations.
Data retention is the analytics question almost nobody asks until a regulator or a security review forces it.…
Lukas Meier
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6 min read
Event taxonomy is the difference between an analytics setup you can reason about in year three and a…
Lukas Meier
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5 min read
Healthtech is the vertical where a single careless event parameter can turn a product-analytics dataset into a regulated…
Lukas Meier
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6 min read
Reading time: 11 min · Last updated: April 2026 A data layer is the single most important architectural…
Lukas Meier
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7 min read
Reading time: 10 min · Last updated: March 2026 I once found a misconfigured purchase event that had…
Lukas Meier
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7 min read
Subscription businesses run on five revenue metrics — MRR, trial-to-paid, expansion, churn, and reactivation — and every one…
Lukas Meier
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8 min read
Reading time: 9 min · Last updated: March 2026 Acquisition is the funnel stage that gets the most…
Lukas Meier
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6 min read
Reading time: 10 min · Last updated: February 2026 Google’s Consent Mode v2 became mandatory for EU advertisers…
Lukas Meier
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7 min read
I’ve watched three product teams in the last year ship tracking that looked fine on paper and returned…
Lukas Meier
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8 min read
Mobile apps don’t behave like websites. Sessions are shorter, users switch between foreground and background constantly, and half…
Lukas Meier
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9 min read