Google Analytics 4 setup, event tracking, e-commerce, and advanced configurations.
Data quality monitoring is the discipline that separates teams who trust their analytics from teams who discover, three…
Lukas Meier
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5 min read
Data retention is the analytics question almost nobody asks until a regulator or a security review forces it.…
Lukas Meier
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6 min read
Event taxonomy is the difference between an analytics setup you can reason about in year three and a…
Lukas Meier
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5 min read
Healthtech is the vertical where a single careless event parameter can turn a product-analytics dataset into a regulated…
Lukas Meier
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6 min read
Reading time: 11 min A data layer is the single most important architectural decision in your analytics stack.…
Lukas Meier
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7 min read
Reading time: 10 min I once found a misconfigured purchase event that had been sending wrong revenue data…
Lukas Meier
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7 min read
Subscription businesses run on five revenue metrics — MRR, trial-to-paid, expansion, churn, and reactivation — and every one…
Lukas Meier
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8 min read
Reading time: 9 min Acquisition is the funnel stage that gets the most budget and the worst tracking.…
Lukas Meier
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6 min read
Reading time: 10 min Google’s Consent Mode v2 became mandatory for EU advertisers in March 2024. If you’re…
Lukas Meier
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7 min read
I’ve watched three product teams in the last year ship tracking that looked fine on paper and returned…
Lukas Meier
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8 min read