Most analytics implementations I audit have the same problem: the team tracks a hundred events nobody looks at, and misses the ten that would actually answer the questions leadership keeps asking. The fix isn’t more events — it’s a measurement… The Measurement Plan: How to Stop Tracking Random Events
Tracking debt is what happens when your event schema keeps growing but nobody cleans it up. Events added two years ago still fire from zombie code. Three different PMs have named the same action three different ways. Your dashboard shows… Tracking Debt: How It Accumulates and How to Pay It Down
I’ve watched three product teams in the last year ship tracking that looked fine on paper and returned unusable data in GA4. Every time, the root cause was the same: the tracking spec was written for analysts, not for the… Tracking Specs: How to Write One Engineers Actually Implement