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Most analytics implementations I audit have the same problem: the team tracks a hundred events nobody looks at,…

Lukas Meier · 7 min read

Tracking debt is what happens when your event schema keeps growing but nobody cleans it up. Events added…

Lukas Meier · 8 min read

I’ve watched three product teams in the last year ship tracking that looked fine on paper and returned…

Lukas Meier · 8 min read