Goal and revenue tracking: purchases, sign-ups, and conversion optimization.
North Star Metrics get picked in a hurry and regretted at leisure. A team needs “one number to…
Lukas Meier
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6 min read
Standard ecommerce tracking gives you four events — view_item, add_to_cart, begin_checkout, purchase — and calls anything in between…
Lukas Meier
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7 min read
A complete reference for marketplace analytics. All events — from listing creation to completed transaction — with parameters,…
Lukas Meier
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13 min read
Reading time: 10 min · Last updated: January 2026 A complete reference for GA4 e-commerce tracking. All events,…
Lukas Meier
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5 min read