Long-term engagement: cohort analysis, churn prediction, and lifetime value.
By the time a SaaS user cancels, you’ve already lost. The cancellation is the announcement, not the decision…
Lukas Meier
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7 min read
Every product team I’ve worked with eventually starts looking at retention curves. And almost every team gets the…
Lukas Meier
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7 min read
I’ve seen cohort grids used to justify bad investment decisions at least three times. Each time, the problem…
Lukas Meier
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8 min read
B2B products don’t convert in a single session. A buyer researches for weeks, loops in stakeholders, requests a…
Lukas Meier
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9 min read
A complete reference for SaaS product analytics. All lifecycle events — from signup to churn — with parameters,…
Lukas Meier
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8 min read