Guides organized by user journey stage: from first touch to long-term retention.
Feature adoption metrics answer a question that ships-it culture loves to avoid: did anyone actually use the thing…
Lukas Meier
·
6 min read
North Star Metrics get picked in a hurry and regretted at leisure. A team needs “one number to…
Lukas Meier
·
6 min read
By the time a SaaS user cancels, you’ve already lost. The cancellation is the announcement, not the decision…
Lukas Meier
·
7 min read
Every product team I’ve worked with eventually starts looking at retention curves. And almost every team gets the…
Lukas Meier
·
7 min read
Most SaaS founders I talk to can name their conversion rate to the second decimal. Almost none can…
Lukas Meier
·
7 min read
I’ve seen cohort grids used to justify bad investment decisions at least three times. Each time, the problem…
Lukas Meier
·
8 min read
Reading time: 8 min · Last updated: March 2026 Every product has a moment where a new user…
Lukas Meier
·
6 min read
Standard ecommerce tracking gives you four events — view_item, add_to_cart, begin_checkout, purchase — and calls anything in between…
Lukas Meier
·
7 min read
Reading time: 9 min · Last updated: March 2026 Acquisition is the funnel stage that gets the most…
Lukas Meier
·
6 min read
B2B products don’t convert in a single session. A buyer researches for weeks, loops in stakeholders, requests a…
Lukas Meier
·
9 min read