Guides organized by user journey stage: from first touch to long-term retention.
Feature adoption metrics answer a question that ships-it culture loves to avoid: did anyone actually use the thing…
Lukas Meier
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6 min read
North Star Metrics get picked in a hurry and regretted at leisure. A team needs “one number to…
Lukas Meier
·
6 min read
By the time a SaaS user cancels, you’ve already lost. The cancellation is the announcement, not the decision…
Lukas Meier
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7 min read
Every product team I’ve worked with eventually starts looking at retention curves. And almost every team gets the…
Lukas Meier
·
7 min read
Most SaaS founders I talk to can name their conversion rate to the second decimal. Almost none can…
Lukas Meier
·
7 min read
I’ve seen cohort grids used to justify bad investment decisions at least three times. Each time, the problem…
Lukas Meier
·
8 min read
Reading time: 8 min Every product has a moment where a new user “gets it.” Slack’s was 2,000…
Lukas Meier
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6 min read
Standard ecommerce tracking gives you four events — view_item, add_to_cart, begin_checkout, purchase — and calls anything in between…
Lukas Meier
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7 min read
Reading time: 9 min Acquisition is the funnel stage that gets the most budget and the worst tracking.…
Lukas Meier
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6 min read
B2B products don’t convert in a single session. A buyer researches for weeks, loops in stakeholders, requests a…
Lukas Meier
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9 min read