Data Retention for Analytics: How Long Should You Keep Event Data?
Data retention is the analytics question almost nobody asks until a regulator or a security review forces it.…
Privacy-first analytics, GDPR compliance, consent management, and European data regulations.
Data retention is the analytics question almost nobody asks until a regulator or a security review forces it.…
Healthtech is the vertical where a single careless event parameter can turn a product-analytics dataset into a regulated…
Pseudonymization and anonymization get used interchangeably in analytics meetings, and that confusion is expensive. The two terms have…
Fintech is the vertical where analytics and compliance collide hardest. The events that matter most to the business…
The week before a product launch is the worst possible time to discover that your tracking is leaking…
“Can’t we just use legitimate interest?” is the question I hear most often from product teams who want…
Cookieless tracking is one of those phrases that means six different things depending on who you ask. Vendors…
Every European product team eventually runs into the same legal email: “Has procurement signed the data processing agreement…
I live in Munich, run analytics projects across the EU, and have watched the same consent banner get…