By the time a SaaS user cancels, you’ve already lost. The cancellation is the announcement, not the decision — that decision was made weeks earlier, after a series of behavioral signals that almost nobody bothered to track. The good news… Churn Signals You Should Be Tracking 30 Days Before It Happens
Most SaaS founders I talk to can name their conversion rate to the second decimal. Almost none can tell me what fraction of their signups become activated users — because they haven’t decided what activation means. That’s the gap this… The Activation Funnel: 5 Stages Every SaaS Should Measure
Reading time: 8 min · Last updated: March 2026 Every product has a moment where a new user “gets it.” Slack’s was 2,000 messages. Dropbox’s was uploading the first file. Finding and tracking your aha moment is the single highest-leverage… Activation Metrics: How to Track Your Aha Moment
Subscription businesses run on five revenue metrics — MRR, trial-to-paid, expansion, churn, and reactivation — and every one of them is built from the events below. When I joined a Berlin SaaS client in 2023, their billing system fired four… Subscription Event Schema: The Complete Reference
A complete reference for SaaS product analytics. All lifecycle events — from signup to churn — with parameters, data types, and data layer examples you can copy-paste into your tracking plan. Most SaaS teams track too little or too much.… SaaS Event Schema: The Complete Reference