The Cart Abandonment Signal: 7 Events You’re Probably Missing
Standard ecommerce tracking gives you four events — view_item, add_to_cart, begin_checkout, purchase — and calls anything in between “abandonment.” For one DACH apparel client in 2024, those four events left us blind to 38% of the drop-off. The biggest losses… The Cart Abandonment Signal: 7 Events You’re Probably Missing
