Data retention is the analytics question almost nobody asks until a regulator or a security review forces it.…
Lukas Meier
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6 min read
Healthtech is the vertical where a single careless event parameter can turn a product-analytics dataset into a regulated…
Lukas Meier
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6 min read
Pseudonymization and anonymization get used interchangeably in analytics meetings, and that confusion is expensive. The two terms have…
Lukas Meier
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6 min read
Fintech is the vertical where analytics and compliance collide hardest. The events that matter most to the business…
Lukas Meier
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8 min read
The week before a product launch is the worst possible time to discover that your tracking is leaking…
Lukas Meier
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7 min read
“Can’t we just use legitimate interest?” is the question I hear most often from product teams who want…
Lukas Meier
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8 min read
Cookieless tracking is one of those phrases that means six different things depending on who you ask. Vendors…
Lukas Meier
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7 min read
Every European product team eventually runs into the same legal email: “Has procurement signed the data processing agreement…
Lukas Meier
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7 min read
I live in Munich, run analytics projects across the EU, and have watched the same consent banner get…
Lukas Meier
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7 min read
Reading time: 12 min · Last updated: January 2026 Server-side tracking moves data collection from visitors’ browsers to…
Lukas Meier
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8 min read