Tracking strategies for online stores: product views, cart events, checkout flows, and purchase attribution.
Subscription businesses run on five revenue metrics — MRR, trial-to-paid, expansion, churn, and reactivation — and every one…
Lukas Meier
·
8 min read
Standard ecommerce tracking gives you four events — view_item, add_to_cart, begin_checkout, purchase — and calls anything in between…
Lukas Meier
·
7 min read
Reading time: 10 min · Last updated: January 2026 A complete reference for GA4 e-commerce tracking. All events,…
Lukas Meier
·
5 min read