Tracking debt is what happens when your event schema keeps growing but nobody cleans it up. Events added…
Lukas Meier
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8 min read
Subscription businesses run on five revenue metrics — MRR, trial-to-paid, expansion, churn, and reactivation — and every one…
Lukas Meier
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8 min read
Standard ecommerce tracking gives you four events — view_item, add_to_cart, begin_checkout, purchase — and calls anything in between…
Lukas Meier
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7 min read
I live in Munich, run analytics projects across the EU, and have watched the same consent banner get…
Lukas Meier
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7 min read
I’ve watched three product teams in the last year ship tracking that looked fine on paper and returned…
Lukas Meier
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8 min read
A consistent naming convention is the foundation of clean analytics data. Without standardized naming, your GA4 reports become…
Lukas Meier
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6 min read